Taking your story
to the people you want
Glad you asked.
By blending tried and true with bold and new.
The Gabor Group was born in a time when media agnostic was still called ‘the big idea’.
We were integrated when it was still simply known as common sense in marketing.
Agota Gabor founded The Gabor Group in 1980, drawing upon her extensive media experience as a journalist, on-air host and television producer. The Gabor Group didn’t invent advocacy PR, predict the internet or beta-test Facebook, yet we’ve always had the canny ability to forecast media trends and incorporate emerging technology into our solutions.
From being one of the first agencies in Canada to offer intensive media training for executives and the first to use video news releases in media relations, to our highly-successful social marketing initiatives and multi-pronged social awareness campaigns, The Gabor Group continues to embrace the future.
Best of all, we do so unencumbered by both the narrow-minded thinking of many traditional agencies, or the sizzle-over-strategy immaturity of most “new media” boutiques.
Founded in 1980 by Agota Gabor, The Gabor Group is a small team of Toronto-based hybrids working on a variety of campaigns and in a range of different mediums. Find out where we come from – then we’ll help you get going.
Ken is responsible for the day-to-day operation of the company including account management, budget control, creative services and administration. Since joining Gabor in 1999, he has worked on a host of communication projects and campaigns, including an award-winning driving simulator that has educated thousands of Canadians on the dangers of distracted driving. Ken also has extensive experience in event production.
Agi founded The Gabor Group in 1980. As president and principal of the company, she has produced and directed television specials, corporate videos and communications campaigns for wide variety of clients. After receiving a degree in journalism from Ryerson University, Agi launched her highly successful career as a broadcast journalist at the CBC. She worked as a reporter, producer and director on CBC shows such as Take Thirty and As It Happens before founding the company.
Lara ensures that clients, creative teams, production and media all work together seamlessly. At Gabor, she has overseen a number of complex projects, including a community outreach campaign covering six provinces and 150 events. Lara is also an International Digital Emmy nominee, she gained invaluable marketing experience on the award-winning documentary Inside Hana’s Suitcase.
Suzanne joined Gabor in 2003 spearheading our public relations and media relations campaigns including IBC’s driver distraction campaign as well as the Be Smart. Be Safe. campaign that ran for 7 years. Her experience includes the promotion of energy-efficient housing for the Ontario government; the publicizing of Canadian tourism in overseas markets; and profile building young entrepreneurs for the Business Development Bank of Canada.
Vice President and Public Relations
Aisha uses her communication skills on a variety of digital projects including online content creation and social media management – generating significant growth in following and reach. Additionally, Aisha provides PR support to both digital and offline events and campaigns. Aisha joined Gabor after completing her Master of Journalism in the U.S.
Digital and Social Media Specialist
Brian supervises all video projects including writing, directing and production.
He joined Gabor after spending 18 years at CBC, editing various current affairs shows where he received a Gemini Award nomination for his work on The National. Brian has a degree in radio and television arts from Ryerson University.
Director of Video Production
Scott’s talents have been applied to a wide range of assignments from displays, websites and apps to traditional print and television ads and corporate identity campaigns. Scott is an award-winning designer and art director with more than 20 years of experience working for a broad range of blue chip clients.
Catherine’s role here includes the design of infographics, annual reports and newsletters and animated multimedia presentations. She also works on web design, presentation production and logo and brand development. Before joining Gabor, Catherine worked with the award-winning production team at the Toronto Star.
Martha is Gabor’s senior office administrator. She organizes and implements office procedures and manages budgeting, project tracking and accounting. Martha brings over 30 of years of business experience to her role.
Project Administrator and Office Manager
Laura is the most recent addition to the Gabor team. She is passionate about helping people and finding ways to communicate through social and digital channels.
Applying her background in social work and an active involvement in the community with an interest in public relations, she brings a fresh perspective to Gabor.
Chief Office Greeter
Ringo is the youngest in the office and star of many an Instagram photo. He frequently ignores the office policy of “no licking, no touching.”
Canine Resource Manager
Snickers spends her time at Gabor as office therapy dog. She seeks out those who need her, and those who might have leftover food.
Schnitzel joined Gabor as a young pup in 2010 and has risen through the ranks to hold the position of top dog. She manages on-site security detail, vets couriers and keeps a close eye on what you’ve brought for lunch.
President of Sleep Division
Teeny tiny Tegan spends some of his days at Gabor. Most of the time, he is asleep.